Mercy Corps and Adam Smith International: Economic Opportunities Report

In an effort to improve economic opportunities and quality of life in East Acholi, Uganda, Mercy Corps and Adam Smith International teamed up on an initiative to understand female consumers and devise strategies to increase their cookstove purchases. With research conducted and plans created, Mercy Corps and Adam Smith International now needed to present their findings – that’s when they approached Rmrkbl to design a report that communicated the breadth of their work in a clear and inspiring fashion.

Building understanding and driving change.

With the support of the Global Alliance for Clean Cookstoves Women’s Empowerment Fund, Mercy Corps and Adam Smith International led the applied research initiative. But now came the question of how best to present their findings. Rmrkbl worked with Mercy Corps and Adam Smith International to understand the goals of the report and its audiences. The design revolved around the core research question: What motivates women to buy?

The results.

Through the use of bold colors, framing lines, and structured fonts, the design complemented the research and communicated the ability of consumerism to elevate communities. The report served as a tool to share findings and move efforts forward.