Adam Smith International: Investment Opportunities Brochure

For nearly three decades, Adam Smith International has worked with governments, the private sector, and civil society to transform lives in communities worldwide. Sierra Leone Opportunities for Business Action (SOBA), implemented by Adam Smith International and funded by UK Aid, is a market systems development program aimed at facilitating this kind of change. To promote investments and partnerships in Sierra Leone, Adam Smith International decided to refresh its marketing materials, starting with a brochure that would capture the potential and power of investing in Sierra Leone.

The convergence of design and marketing.

Adam Smith International reached out to Rmrkbl to help visualize the importance of investing in Sierra Leone and the short- and long-term impacts on both businesses and the national economy. Rmrkbl captured this story through its use of infographics and colors representing growth in agriculture and other industries.

The results.

The brochure was distributed and used by private and public institutions to direct investments to well-positioned and motivated partners. It supported the effort to encourage collaboration and redefine competitive norms and to restructure markets within target sectors.